Private and Corporate Wine Tastings

services-01-privateWant to arrange a special tasting event for your VIP guests or closest friends? Seeking a fun and interactive workshop for your staff or clients? Dragon Phoenix can provide:

  • Bespoke tastings and seminars specially designed for you and your guests
  • Unparalleled independent wine selection, cutting-edge venue and equipment organization
  • Knowledgeable and entertaining presenters to captivate you and your guests
  • Food-and-wine matching with Chinese and international cuisines
  • All without any sales pressure or pitch

We can come directly to your company or home to provide a tasting experience of the highest quality; or help arrange the best possible venue for your needs. As fully independent consultants we can provide advice on all aspects of wine for any meeting, including the arrangement of “blind” wine tastings or other themed events for staff/clients.

Contact or 010-5960 4262 for further information




Wine & Spirit Education Trust Courses

services-02-wsetAs mainland China’s most experienced WSET® Programme Provider, we regularly offer WSET Awards Levels 1, 2 and 3 in Beijing and other Chinese cities. We also offer WSET Level 4 Diploma:

  • WSET Level 1 Award in Wine: an ideal introduction to the wines of the world. Involves multiple choice exam, food-and-wine matching exercise and compilation of a portfolio of tasting notes.
  • WSET Level 2 Award in Wines and Spirits: offers broader and more detailed coverage of all wines and spirits product categories and their production with tutored tasting exercises. Involves multiple-choice examination only.
  • WSET Level 3 Award in Wines and Spirits: advanced level coverage of global wines and spirits with higher-level tasting tuition. Assessment includes a theory exam and blind-tasting of two wines. Please note we also offer the WSET International Higher Certificate – equivalent to Level 3 – for candidates for whom English is not their mother tongue.
  • WSET Level 4 Diploma in Wines and Spirits: a two-year course of study for which candidates must successfully complete six units covering the global business of wines and spirits, wine production, light wines of the world and also global spirits, sparkling wines and fortified wines. Written and tasting exams including coursework assignments and other forms of independent research all feature.

Dragon Phoenix combines three Certified WSET Wine Educators and two WSET Level 3 Assessors with classes offered in Mandarin Chinese, English or bilingually (Mandarin Chinese/English).

Please see Courses or contact or 010-5960 4263 for further information




International Consultancy Support

services-03-consultancyThis service is for trade bodies, wine producers and wine companies seeking to grow awareness of their wines in China. Dragon Phoenix has an established track record of working with international trade bodies – from Wine Australia, New Zealand Winegrowers to the Napa Valley Vintners – as well as with private wineries of all sizes. Dragon Phoenix is also research-active working with Wine Intelligence and other organizations. As independent consultants we are ideally placed to offer the following services:

  • Event and tasting organization: from large scale wine fairs to seminars to dinners, all catered to your needs
  • Market Research: from reports to detailed feedback on Chinese importers/distributors covering the mainland Chinese market(s)
  • Professional tasting to assess the quality of your wines
  • Assessment of packaging and other market specific criteria
  • Chinese-English and English-Chinese translation approved by experienced wine-savvy translators of both languages using official Chinese oenological vocabulary
  • Group feedback: expose your wines to Chinese consumers or trade for direct feedback

Contact or +86 10-5960 4050 for further information




On- and Off-Premise Staff Training

services-04-staffDragon Phoenix can train your staff to the highest level via bespoke training programmes specifically suited to your needs. We can offer:

  • Tutored tastings with full list/portfolio coverage: make sure your staff know the categories, styles, characteristics and pricing rationale of the wines you sell
  • Sales Staff Service Training: including Chinese-English sales pitch advice and how to present your wines publicly
  • Sommelier Service Training: everything from storage, equipment, preparation to service, wine list maintenance and incentivizing customers
  • Food-and-wine matching workshops: informed wine-and-food matching suggestions for your list/portfolio

Contact or 010-5960 4263 for further information